In the News

Lake Country Reporter
November 5th, 2012

Oconomowoc Winter Famers Market begins Nov. 11

New to the market this year are Phil and Jeanne Esche with their new venture, Steppin’ Out Foods. Jeanne recently retired after 19 years teaching at Dousman Elementary, and Phil said his job went by the wayside. The pair love to cook and entertain, and their homemade pickled asparagus became such a hit that friends said they should sell it. They found a commercial kitchen in Watertown and debuted at the Waukesha farmers market this summer. They sell the asparagus and “belly beans,” a spicy green bean concoction. They’ve also found success with jams and natural sweet potato dog treats. Their second “career” has been a hit and a lot of fun, said Phil. They named their new venture after Jeanne’s love of shoes and the idea when you go out for a good time you dress well and eat well, both things the couple has experience in.

They’re excited about joining the Oconomowoc winter farmers market. Phil said they’ve sold more than twice what they expected, and they also are giving back through their sales.

“We donate 5 percent of our selling price to HAWS,” Phil said of the benefit to the Waukesha Humane Animal Welfare Society. “All of our products end in 99 cents, so if people don’t want their penny back, then penny gets donated to HAWS. We’ve probably donated about $100 or so to HAWS.”

Click here to read the full article

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“Esches ‘Steppin’ Out’ with New Business Venture
Waukesha Freeman – May 2012

an excerpt from the article that appeared in local newspaper…

Longtime Waukesha Farmer’s Market customers Phil and Jeanne Esche will be on the other side of the booth this summer as they promote their new shoe-themed pickled asparagus business: “Steppin’ Out.”

“We picked the name because Jeanne is a shoe nut,” said Phil Esche, a retired salesman and part-time marketing instructor at Waukesha County Technical College.

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